In December of 2011 we predicted that for the spring/summer 2013 season the consumer would continue to drift between the real and unreal – their fantasies and reality. We also predicted that for the upcoming season the color focus will be on nature-inspired shades, 90s bleached hues and hyper-real brights. Here we offer you a confirmation of the colors we predicted for spring/summer 2013, Future Color Forecast: spring/summer 2013, as well as a global overview of the most important colors for the upcoming summer season, as seen during the four major fashion weeks: New York, London, Milan and Paris.
Globally, pink continues to evolve as a mature and sophisticated summer shade. Designers across the European and American fashion shows, confirmed this evolution with the use of bold, food-inspired and magenta pinks such as Teaberry, Geranium and Raspberry Rose.
One of the strongest color directions that continues to emerge out of all fashion week collections is the Barely There palette. The washed-out 90s-inspired colors, Orchid Hush, Orchid Ice and Prism pink, make a statement for both summer and winter seasons now.
Strong red and orange shades continue to dominate the upcoming summer palette. Glamor-driven reds, from tomato to burgundy shades, are a must-have and invite both commercial and directional interpretations. Terra Cotta offers a new take on our favorite colored neutrals.
In terms of trans-seasonal fashion, shades of brown and beige continue to emerge as if borrowed from the winter seasons. In times of major climate uncertainty, we are seeing shades such as Chocolate Chip, Macaroon and Ash make quite a statement.
One of the most exciting and commercially-important colors – yellow, continues to change and evolve every season. For the summer season we forecasted interest in the warm retro and food-inspired shades. Citrus, Mellow Yellow and Banana Cream offer just that.
At the same time, acid greens and yellows, reminiscent of past decades, are also important for the summer season. Dusky Citron and Sharp Green offer a platform to combine the athletic with the everyday.
Surplus green is as important as ever and has gained a staple status, equal to navy and black. The military shade is moving into a more sophisticated and elegant direction for the SS2013 season. Colors like Frosty Green and Iceberg Green offer new takes on the classic.
The strong teal shades of past seasons have softened for spring but are as important as ever. The playful, candy-kissed seafoam color from the past summer has also been elevated to a more sophisticated Eggshell Blue shade. Barely-there ice blue is key for the summer.
No season would be complete without the bold presence of blue. The must-have color continues to inspire with strong and powerful ultramarine, cobalt and Royal blue shades. A mix of blue and purple resulted in a playful yet grown up Baja Blue.