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© Photography by TheUltraBright
We are currently driving through the SouthWest region of the USA – across three states that offer endless sources of color and textural inspiration. Today, we visited Petrified Forest and the Painted Desert and took away this stunning color palette – the contrast between the man-made and the natural. Make sure to check back in for the full SouthWestern color inspiration report.
Despite our fascination with the modern sense of hyper colors, we are still hold a dear place in our hearts and minds for aged, muted and sun-kissed colors. The familiarity these colors being to our lives is the driving force behind palettes inspired by both nature and old items.
SOUP magazine 4 | Egill Bjarki
One word that defines the spring/summer 2014 season is HARMONY. As the future isn’t exactly playing out as we were hoping it to, technology is proving to be more dissatisfying than satisfying and the constant return to nature isn’t delivering that blissful of a moment, the consumer needs to learn how to live in complete harmony. Harmony found in the high-tech and natural, feminine and masculine, vintage and modern, opinionated and unbiased, man-made and artificial. Harmony that reflects the need to connect and simultaneously disconnect, to change their opinion and stand for their believes when needed. This immediate need to find the right balance is affecting our perception and demand for color. We are in constant state of navigating between nature-inspired and technology-driven colors. The color palette of the upcoming summer season is rooted in the natural and the artificial, in the familiar and the unknown. There is no longer need to choose one or the other – the shape of things to come is defined by flexibility and acceptance, by complete harmony with all that is being offered. …read more
For this week’s color palette we wanted to focus on the quietness and simplicity of life as seen in these subtle but filled with intent images. Form is as important as color and color as important as the emotion these images evoke. We are always inspired by the relationship between color, shape and a feeling. Shades of barely-there colors are off-set by intentional green hues.
Color as used in fashion and product design is in a direct conversation with color used in art and media. We always look for sources of color inspiration beyond the obvious and beyond the expected. Contemporary art shows offer an unprecedented access to a wide selection of artists’ work and access to their sense of current color understanding and color preferences. Every year we visit some major contemporary art shows, such as The Armory Show, Miami Basel, Basel Art Fair and Frieze Art Fair in an effort to capture the most exciting and inspiring color palettes. During the 2013 edition of The Armory Show we were excited to see that the on-going movement of defining shape and surface through the use of color, and the other way around, is still present in most pieces. Some of the other key color directions that we noticed were: high-gloss color application, white-on-white, redefined color wheel, color transparency and the use of contrasting surfaces to deliver color. …read more
Julian Charriere and Julius von Bismarck “some pigeons are more equal than others”, Untitled
Understanding and relating to color takes constant exploration and developing a sense of curiosity. As we walk the streets of major cities or little, hidden places around the world, we are always looking for new color ideas, combinations and inspiration. This collected information, combined with our on-going social,cultural and visual research allows us to better understand the current and future shifts in color preferences and color demand. This week, we are starting new TUB weekly color inspiration series that will show you in brief what we have come across and what inspires our color sense currently. Enjoy! The TUB team.
The fall/winter 2013 edition of NYFW confirmed a number of on-going and emerging color trends. The focus is once again on color application and combinations and less on the actual shades themselves. White accent, tone-on-tone application and combining rich, sensual colors are among some of essential color application trends. In terms of specific colors – a wide range of blue shades, red and orange focus, surplus green and dusty pink continue to grow and evolve in the upcoming winter season. The lack of some currently commercially-viable colors like yellow and classic green is also worth noting. In this report, we focus on the key color messages and the key colors as seen during the latest edition of NYFW. …read more